Green. That's the colour of the new headphones I am going to design and manufacture. Red is so 2011. White? Don't even get me started. I had white headphones when Moby was still advertising the first iPod.
It really can't go wrong. Everyone is going to want a pair. Obviously the sound quality is irrelevant, but I may hire an ageing, overweight hip hop star to advertise them, just to make sure it's a slam dunk. The Corporate Board says we should go for Biggy Smalls.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, 28 November 2011
Tuesday, 12 October 2010
Mind The Space
Classic case of a corporation gaining gazillions of dollars of free promotion simply by inventing a story: http://www.bbc.co.uk/news/business-11520930.
To be fair, there may be more than a kernel of truth in the original 'story', but boy has Gap successfully milked it for all it was worth.
So are the media outlets suckers? No, they're just playing the game. They know it is far cheaper to simply recycle a press release than to approach it with journalistic scepticism. The former is just commercial sense. The latter would be... like... ethical or something.
To be fair, there may be more than a kernel of truth in the original 'story', but boy has Gap successfully milked it for all it was worth.
So are the media outlets suckers? No, they're just playing the game. They know it is far cheaper to simply recycle a press release than to approach it with journalistic scepticism. The former is just commercial sense. The latter would be... like... ethical or something.
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