Musicola

The BBC has announced that it's "Sound of 2011" is a young lady called Jessie J. The fact that J's career is owned by Universal, the largest record company in the world, rings alarm bells. I am not suggesting that the BBC is in Universal's pocket, but they simply would not have noticed J if she had been on a true independent label. Having said that, she sounds mildly interesting in a Ms Dynamite kind of way and I predict her career will follow a similar trajectory - mild critical acclaim, a couple of hits, universally ignored second album, followed by occasional reality TV appearances.

But there is something quite depressing about this award. We are asked to view singers like J (and Dynamite, Lily Allen, Rumer, etc etc etc) as true artists striking a blow for female empowerment. But scratch the surface and you inevitably find some middle-aged male musician billed as a "co-writer"/mentor. This isn't an exclusively female phenomena - the same applied to Robbie Williams/Guy Chambers - but the record industry has clearly seen it is onto a good thing with young female "singer-songwriters".

The real shame is that there must be great female artists out there who ARE in charge of their music in the same way as forerunners such as Bic Runga, Tori Amos, Kate Bush & Carly Simon. It would be wonderful to hear that the BBC's "Sound of 2012" is a young woman otherwise unheralded by the industry, and who is producing her own music from scratch. Sadly the reality is that the next 'next big thing' will be another record company mannequin. So much for 'Girl Power'.